The most common issue we see on people sites when they show them to us are the images they use. Whenever somebody asks us to look at their site the first thing we do is run it through GTmetrix, this quickly shows you exactly how the site loads and lets you pick out any problem areas.


It is not uncommon for people to send us sites where the homepage images are several megabytes in size, and this is completely unnecessary!

With just a few manual steps, and then some easy to use plugins, you can optimize your images and reduce your site load time. Quicker sites result in happier users, which results in lower bounce rates … and we all know Google loves low bounce rates.

So we have added a new free guide on ‘How To Optimize Images for WordPress’,
LongTail Pro Price Increase Coming

The current launch week sale for LongTail Pro is on, but I am now told that rather than keeping the price at $27 all week it is going to be increasing as we go. The first increase will be in less than 48 hours from this email going out. You can actually still see the usual price of $97 on the main sales page if you visit that, the $27 price is only available through the special links for this week.

Now a few people have asked me to clarify what the Platinum version is, as this is an ‘upsell’ on the usual version.

Platinum gives you 3 new features
You can save your favourite keywords at a click of a button
It allows you to import keywords from other tools, so if you have a list of keywords from our other favourite tool Keyword Researcher but limited date on those keywords you can pull it in to LongTail Platinum.
Automated complexity score. This is the real ‘meat and potatoes’ and what makes using LongTail Platinum so easy. Rather than having to look at all the data yourself you can quickly run an algorithm on all the collected data and get a simple 0-100 score showing you how complex that term should be to rank for.

  • 0 to 10 – No competition (Nuke and rank easily)
  • 10 to 20 – Extremely low competition (Nuke + Tier1 sites to rank)
  • 20 to 30 – Low competition (Nuke, Tier 1 + PBN to rank)
  • 30 to 40 – Moderate Competition (Nuke, quality T1, PBN + More)
  • 40 to 50 – Somewhat High Competition (Long Term projects only)
  • 50 to 60 – Very High Competition (Authority site needed)
  • 60 to 70 – Extremely High Competition
  • 70 to 100 – Don’t even think about it!

The lower the score the easier it will generally be to rank, so you can save yourself a lot of time by not working pointlessly on something with an extremely high ranking competition.

That only covers briefly what the software does, it is covered a bit more in the 11 page ‘Five Strategies for LongTail Platinum’ guide they made about 4 weeks ago if you want to see some more, it is a free read.

Normally Platinum is $27/month but during the launch week it is $17/month or $197 for lifetime. They have never run a lifetime before, and possibly never will again.

I hope that clears a few things up, and I do hope you grab yourself a bargain as it beats the hell our of most of the other tools out there.